Learning objective:
To identify the visual and technical codes that make a film poster successful.
Key words:
Target audience - who the text is primarily aimed at.
Denotations - literally, what you can see.
Connotations - the hidden meanings behind what you can see.
Enigmas - Puzzles or mysteries contained in the text, a film poster will only give snippets of narrative in the hope that the audience will want to pay to see the film to find the answers.
Tagline - the memorable phrase or slogan that appears on all the marketing material for the film.
Main image - usually takes up most of the poster. It may tell the audience about the genre, characters or narrative.
Task 1: Read this blog post and note the keywords with meanings neatly in your orange books.
Welcome back!
Your homework over half term was to identify a film poster that you saw on a billboard, magazine or newspaper. One that you felt was successful in appealing to its target audience.
People do not spend a long time looking at a film poster so the images and words on there must make an immediate impact and be easily remembered.
Posters try to attract an audience using enigmas to which the answer can only be found by going to see the film.
Film posters are one of the ways in which the film industry promotes a new film to an audience. They are used to persuade an audience to go to see the film.
Your task for today is to annotate an image of your (homework) poster using Word or Power point with denotations and connotations of the visual and technical codes that you can identify.
You should ask yourself the following questions:
To identify the visual and technical codes that make a film poster successful.
Key words:
Target audience - who the text is primarily aimed at.
Denotations - literally, what you can see.
Connotations - the hidden meanings behind what you can see.
Enigmas - Puzzles or mysteries contained in the text, a film poster will only give snippets of narrative in the hope that the audience will want to pay to see the film to find the answers.
Tagline - the memorable phrase or slogan that appears on all the marketing material for the film.
Main image - usually takes up most of the poster. It may tell the audience about the genre, characters or narrative.
Task 1: Read this blog post and note the keywords with meanings neatly in your orange books.
Welcome back!
Your homework over half term was to identify a film poster that you saw on a billboard, magazine or newspaper. One that you felt was successful in appealing to its target audience.
People do not spend a long time looking at a film poster so the images and words on there must make an immediate impact and be easily remembered.
Posters try to attract an audience using enigmas to which the answer can only be found by going to see the film.
Film posters are one of the ways in which the film industry promotes a new film to an audience. They are used to persuade an audience to go to see the film.
Your task for today is to annotate an image of your (homework) poster using Word or Power point with denotations and connotations of the visual and technical codes that you can identify.
You should ask yourself the following questions:
- Are there any clues to the genre of the film?
- What iconography is present to tell us this? The objects, settings and costumes are further clues to the genre.
- Are there any well known film stars? Big name stars will tell us what to expect and often give us a clue to the genre. For example, Tom Cruise tends to appear in action genre films.
- What is the tagline and how does it sum up the film?
- Images - Why have they been chosen and what do they tell the audience about the film?
- Graphics - How have the font styles and illustrations been used to give clues to the genre?
______________________________________________________________________
Textual analysis
Interview with a Vampire poster.
Tagline - gives a clue to the genre; 'Drink from me' suggests a vampire's love of blood, 'Live Forever' implies that vampires never die.
The main image - takes up most of the poster. It is the face of a vampire with recognisable features; pale skin, piercing eyes, sharp teeth. He looks straight at the audience and his face is half in shadow which gives us a clue to his role in the film.
The big name stars tell us that the film will have high production values. These actors are known to a range of audiences that will pay to see the film just to see these stars.
The name of the film clearly places it within the vampire/horror genre. It suggests that another character comes dangerously close to the vampire through the word interview. (This is an enigma, it may persuade the audience to go to see the film to find out what happens).
The low key, dark, lighting makes the setting seem sinister or mysterious which is in line with the genre.
The clothing, setting and the object of the old street lamp tell the audience that the film is set in the present. The overall colour of the poster sets it in the past.
The second, smaller image gives some clues about the narrative and the characters that may be involved in the film.
Task 2: Write the learning objectives and key words in your orange books under the title Film Poster Conventions
Task 3: Annotate the film poster that you noticed over the half term using the example above (Interview with a Vampire) to help you to get started.
If you didn't see anything then you should annotate the poster below for the new film 'It Follows'
Email your work to me at the end of today's session:
aealey@de-la-salle.co.uk
Year 10 Written task success criteria
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Knowledge of the concept of genre/narrative/representation
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Awareness of relevant theories
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Demonstrates knowledge of the convergent nature of contemporary media
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Use of media terminology/key words
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Quality of written communication
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