Trailers/Posters: The benefits of stars to the industry.

L.O: To explore the role of stars within the film industry through trailers and posters

• Stars over time build a fan base and so draw audiences to a film in which they appear. 
• Stars are often linked to particular genres and roles so this can act as a form of shorthand in marketing materials ‒ audiences like things that they are familiar with, things they have experienced before.
• Stars will have been in previously successful films and therefore act as a quality marker giving assurance to audiences. The film must be good if…

Task 1: 
Study the trailers below. Write down five aspects of Tom Cruise’s star image.
What roles does he seem to play?
What types of films might you expect him to be in?
What are the key character traits evident across the roles?

Task 2:
Benefits of stars to the industry?

Write down three ways in which stars can be used by the film industry.