- You will examine different audiences needs for
certain media texts then categorise them using theory.
- Key
words: Persuasive language.
USES AND GRATIFICATION THEORY:
This theory is the opposite of effects theory because it relies on the premise that audiences have free will and choose to consume certain things for different reasons. The theory was developed in the 1960s and was in expanded in 1974 by Blumer and Katz who suggested a series of possible reasons why audience members might consume a media text:Audience Pleasures.
Simply means ‘the reasons audiences like programmes’. Basically, what enjoyment do we get out of these shows? When it comes to comedy programmes you might think the answer is simple - because they make us laugh, but in this case, there is so much more to it. How do they make us laugh? Why do we like laughing? What is so funny about the funny things?
• Diversion (escape from everyday problems - emotional release, relaxing, filling time etc).
• Personal relationships (using the media for emotional and other interactions e.g. substitution soap opera for family life OR using the cinema as a social event).
• Personal identity (constructing their own identity from characters in media texts, and learning behavior and values – useful if trying to fit into a new country/culture)
• Surveillance (information gathering e.g. news, educational programming, weather reports, financial news, holiday bargains etc).Learning Objective - To understand the term ‘audience pleasure’ and to be familiar with the various pleasured offered by comedy programmes
Task 1:
Create a table with 3 columns and 5 rows in your orange books.
Give the columns headings NRS - TEXT - U>
In the first column, NRS, write the five categories of social class; a, b, c1, c2, d, e
In the second column, TEXT, write down a text that that category might enjoy. Be specific, TV is not a text.
In the third column, U>, write down why the type of people would consume that text/
No comments:
Post a Comment