- You will consider the range of audiences that
texts are constructed to appeal to.
- Key
words: Target audience, mass
audience, niche audience, construction.
Audience;
The people who will buy the media product, the ones the product is aimed at.
Sport for boys, romance for women, the Times for business people.
Media Audiences an Introduction
National Readership Survey (NRS) is a non-profit but commercial British survey concerned with monitoring, analyzing and providing estimates on the number and nature of people who read Britain’s newspapers and consumer magazines.
Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.
The social grade definitions by the NRS are widely used as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors.
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.
What does ABC1 mean?National Readership Survey (NRS) is a non-profit but commercial British survey concerned with monitoring, analyzing and providing estimates on the number and nature of people who read Britain’s newspapers and consumer magazines.
Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.
The social grade definitions by the NRS are widely used as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors.
National Readership Survey (NRS) demographic categories
| Social Grade | Social Status | Occupation |
| A | Upper middle class | Higher managerial, Lawyers, Doctors, Scientists |
| B | Middle class | Intermediate managerial, Teachers, Small business owners |
| C1 | Lower middle class | White collar workers, junior managerial, Nurses, Bank Clerks |
| C2 | Skilled working class | Blue collar workers, skilled manual workers, Joiners, plumbers, electricians |
| D | Working class | Semi and unskilled manual workers, drivers, post office |
| E | Those at lowest level of subsistence | State pensioners or widows (no other earner), casual or lowest grade workers, Students |
Task 1: Using this link to NRS website, navigate to the results of the research for statistics for women's magazines.
Find then write down three statistics for Chat magazine researched between July 2013 and June 2014.
Task 2:
Identify ONE text that each NRS category of audience would consume. A - B - C1 - C2 - D - E.
In carrying out this task you should consider:
Task 2:
Identify ONE text that each NRS category of audience would consume. A - B - C1 - C2 - D - E.
In carrying out this task you should consider:
- Disposable income.
- The amount of free time and when that occurs for each group.
- How that group spend their time.
Write neatly in your orange books.
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