Textual Investigation 1G

Learning objective: You will continue to write your Textual Investigation and receive feedback as you go. You will write about audiences.

Key terms: 
Gender of the main audience. Uses and Gratification theory. Stuart Hall's Response Theory.

You should by now have written an introductory paragraph and also begun a paragraph on audience for your first textual investigation which is based on genre.
(Your second TI will be on representation or narrative).

You should also research and discuss how the industry that your text is promoting shows how successful it has been.
Television programmes use ratings, websites use the amount of hits, films have box office numbers.

Task 1: 
Research and indicate in your textual investigation, how successful the text you are dealing with has been. You could include a bar chart or pie chart to illustrate this success.

Task 2:
You should research then discuss the gender of the main audience for that platform and genre.
For example, although there are a large group of female gamers, it is still the case that boys and men play games more than girls and women.

Task 3:
You should now apply some theory to your essay.
Think about how the text you are discussing is used by audiences.
Is it for reasons of escapism, information, personal identity or would people consume the text for social relationships?
This is Uses and Gratification theory as set out by Blulmer and Katz.

Task 4:
You should briefly discuss Stuart Hall's Response Theory.
An audience is active (rather than passive) and will respond to a text in a particular way.
Stuart Hall said that there are three responses an audience might have.
Preferred, negotiated or oppositional.
An audience might have an oppositional reading for example, if they have had a personal experience of something and they don't like the way that thing has been represented.
Maybe the characters on a print based text don't look believable, perhaps experience tells that certain characters wouldn't look or behave that way from experience.

The main thing for you to remember about Stuart Hall's theory is that the audience must understand say, the ideology within the text, if they are to agree or disagree with it.
Negotiated readers may not understand the text so cannot have a point of view or they could agree with some messages the text sends and disagree with other messages.

Task 5: Homework.
Write a paragraph in your orange books about how audiences could be preferred, negotiated or oppositional to the above text.
Consider, gender, age, visual/technical codes and other reasons for the audience response.

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GCSE Coursework Folders:

Your coursework needs to be kept organised.
Label the folders provided with the following sections using the dividers/labels provided.
WRITE NEATLY!

• Textual Investigation 1 [20 marks]
• Textual Investigation 2 [20 marks]
• Research  [10 marks]
• Planning  [10 marks]
• Production  [50 marks]
• Evaluation  [10 marks]

Put your name and GCSE 2016 on the side and the front.

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Learning objective: To continue with textual investigation 1 by writing a paragraph on the iconography in the text that you are dealing with. Also discuss other texts that challenge the conventions for the genre by using alternative iconography.

Key words: Deconstruction, significant meaning, denotation, connotation, semiology, 

Moving on from the paragraph about audiences, you need to discuss genre conventions and iconography of the text you are dealing with. You must show that you can recognise another text that conforms and a text that challenges conventions for the genre you are dealing with.

Year 10 GCSE Media Studies. June 15th 2015

Name______________________________________________ .

Title of textual investigation 1:

Year the text was created and who was it created by?

The Genre of text being investigated:

Iconography associated with the genre of the text; costumes, colours, stars, graphics, font styles.

Name of a text that you will compare your main subject with and that challenges the conventions for that genre;

Indicate how the text that you are investigating challenges the genre conventions through its iconography, consider;  costumes, colours, stars, graphics, font styles.

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Name of another text that you will compare your main subject with that conforms to the conventions for that genre:

Indicate how the text that you are investigating conforms to the genre conventions through its iconography, consider;  costumes, colours, stars, graphics, font styles.

Write this up on your textual investigation using well constructed sentences (P.E.E.) and e-mai to Mr Ealey at the end of the lesson.